Michael A. Sisti
Senior Account Executive
Michael A. Sisti is the former Chief Communications Officer of Blue Cross Blue Shield of Rhode Island. In that position, he was responsible for strategic planning, creative development and production of all advertising, public relations, marketing communications, product literature, event planning and web site development. He managed a budget of $7 million and a staff of 25. His innovative communications programs have been nationally recognized and cited as best industry practices. These include an award-winning health care magazine and a health focused television show.
During his tenure at the health plan, Sisti’s communications efforts have resulted in hundreds of regional and national awards including several Best of Blues awards, three successive National Brand Excellence Awards, a Telly, NY Festivals and more. One of his TV commercials is a finalist for inclusion in the Museum of Modern Art’s Permanent Collection. A TV advertising campaign produced by Sisti has been syndicated in markets around the country.
Sisti is the former CEO and co-founder of Sisti, Zinbarg & Howard, Inc., which became one of New Jersey’s largest advertising and public relations agencies. His background includes over forty years in every aspect of marketing and communications.
Sisti has published articles on marketing and has been written up in several business magazines. He has served on the Marketing Advisory Board of American Cancer Society (NJ), Juvenile Diabetes Foundation (NJ). He has delivered marketing and branding seminars for many organizations including guest lecturing at Virginia Commonwealth University.