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In The NewsJuly 27 2010: National Mature Media Awards- Trace Marketing was a winner in the 19th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation's finest advertising, marketing and education materials designed and produced for older adults. Glen Arden Carriage Home Winter Marketing Campaign received a Merit Award for Marketing/Advertising Campaign (Marketing Communications). "We were delighted to take part in the Mature Market Media Awards Program this year, and were honored to be selected as a winner," says Tracy Lux, President. Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market. June 17 2010: Florida Assisted Living Association at The Glenridge on Palmer Ranch, Sarasota, FL - Tracy will be presenting on the CALM Aromatherapy program at 9:45 a.m. Please join her to learn about this exciting program to create a USP for your community! June 16 and 17 2010: The NAHB 50+ Council and NAHB Remodelers present two webinars: "Reimagining Universal Design." Wednesday, June 16 2:00- 3:00 p.m. is Part 1: Trends, Techniques and Cutting Edge Product moderated by Mary Jo Peterson, CAASH, CAPS. Thursday, June 17 2:00-3:00 p.m. is Part 2: Communicating Value to Your Customers moderated by Tracy Lux, CAASH, SHMS, CSP. Click here for more information and to register. April 2010: American Builders Quarterly features an article about Universal Design with insight from Tracy Lux and photos from her own home remodel! Click here to read the article. (You'll find the article on pages 64-67.) September 2009: Tracy Lux and Trace Marketing have been featured in a wonderful article in the Sarasota Herald Tribune. Click here to read Page 1 of the article. Click here to read Page 2 of the article. September 2009: Tracy Lux will be speaking at CALA (California Assisted Living Association) on October 27 in Costa Mesa, CA. The subject covered will be Referral Marketing and Community Outreach. (Click here to learn more about CALA and the conference.) August 2009: Tracy Lux's home remodel is featured in a Sarasota Herald Tribune story on Universal Design. (Click here to read the article.) To see the video, click here and scroll down to the Videos section to find the video called "Universal Design." Also, take a look at our new website on Universal Design - www.EasyUniversalDesign.com - where you can learn about UD and Tracy's remodel, and purchase a copy of an informative, educational, and entertaining Universal Design DVD. July 2009: Tracy Lux and Donna McAleer (CEO of Elant, Inc.) returned from the IAHSA London Conference & Expo (International Association of Homes and Services for the Aging). There they presented the CALM (Comfort and Life Memories) Program to a group of senior living experts. The program was very well received! Click here to read the press release about CALM's growth. |