Our Portfolio
In addition to market research, strategic marketing plans, project management and public relations, Trace Marketing Services (TMS) designs and implements advertising and collateral materials that target your market. Here are some samples of recent award-winning pieces for our clients:
Glen Arden, Elant’s Continuing Care Retirement Community
Glen Arden Senior Living Community is an upscale continuing care retirement community (62+) located in historic Goshen, NY. Glen Arden offers housing choices for an active lifestyle and support services to help residents live comfortably and independently. Featuring fully customizable Carriage Homes and Manor apartments, Glen Arden offers maintenance-free living for active adults. Glen Arden also offers the CALM experience, a spa-inspired program using aromatherapy massage and sensory stimulation to help create tranquility and serenity for all its residents. Upon the addition of luxury cottages, TMS created new branding and brochure.
Watermere at Southlake
Watermere at Southlake is an upscale active adult community (62+) offering a full spectrum of services and amenities on 30+ acres in the Dallas/Ft. Worth metroplex. Featuring a 30,000 square foot clubhouse, 85 attached villa and 152 condominium homes, Watermere is unique in offering home ownership in a service-enriched community. TMS created branding, all collateral and the initial launch ads for print, along with designing the sales office, implementing a direct mail campaign and overseeing website and DVD production.
Total Marketing/Advertising Program
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Regency Park Vero Beach
Harbor Retirement Associates, LLC a retirement housing corporation headquartered in Vero Beach, Florida began building Regency Park Vero Beach in 2003. When completed this $60 million dollar campus will include 252 independent living apartments, 42 villa homes and a large clubhouse. The master plan also includes an 85-unit free-standing assisted living residence.
After completing extensive market research, TMS was asked to help brand the community as an upscale "resort" for independent seniors, beginning with logo design and stationery package and continuing through a tri-fold brochure, a presentation folder with inserts, print ads, and direct mail campaigns.
2004 National Mature Media Awards Bronze
Total Marketing/Advertising Program
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Traditions at River Oaks
Traditions, an age-targeted active adult community, is located within River Oaks, a 200-acre master-planned multi-generational and mixed-use community in Paso Robles, California. River Oaks will feature The MarketPlace, a neighborhood commercial services center, six other themed neighborhoods and an elementary school and unique, six-hole "player development" golf course.
TMS was asked to assist Traditions in its marketing and advertising, which included a tri-fold brochure, a presentation folder, stationery package, sales center graphics and highway signage.
2004 National Mature Media Awards Merit
Total Marketing/Advertising Program
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Elant, Inc.
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Aspen Waterford
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Kisco Senior Living
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