What our marketing clients say about us ...
"Thanks to the team at Trace Marketing for the mystery shopping of all of our Assisted Living communities. This has been an eye-opening experience!!! Using your tool gave us a good snapshot of our sales skills and has allowed us to really identify our strengths as well as target individual and systemic issues. The shops and the reports were extremely thorough, which has given us some fantastic feedback to implement change. Thanks to this project we now have a true and consistent baseline of what our sales team's skills are and can target opportunities for growth.
"Tracy and the team were very timely with the shops and were receptive to modifying the scenarios according to market variables. Our goal is to use this process on an ongoing basis to develop our sales team!"
Warren Naviasky
Regional Vice President of Marketing - CRSA
Tennessee
"Trace's methodical approach is well designed and effective in addressing marketing issues for virtually any situation. The process begins with a comprehensive review of the overall product, as well as the marketing effort and sales function. This lays the groundwork for revision or total redevelopment of the marketing plan, which becomes very targeted and efficient. The marketing campaigns, which typically include a well balanced media mix, are structured to produce maximum lead traffic while conforming to budget parameters. Trace's ability to conduct critical sales process analyses and training greatly enhances the entire marketing effort."
Donna Case-McAleer
President and CEO, Elant, Inc., New York
"A note of thanks for your fine work regarding the recent mystery shops you completed for my organization...The information was comprehensive and provided us with key insights on how to differentiate ourselves in a competitive market. It also served as a valuable tool in the training of our sales team, giving them the unique perspective of a visitor and providing examples of excellence and opportunities for improvement in the sales process."