Trace Marketing, Inc. is a full service marketing firm specializing in the needs of the active adult (55+) and senior housing industry, healthcare organizations and a variety of other companies that target goods and services to the mature population. We are based in Sarasota, Florida and service clients nationally and internationally.

We offer consulting services, demographic and qualitative research, strategic planning, public relations, mystery shopping, advertising, web consulting design and redesign, oversight of virtual reality programs and direct mail campaigns. 

We have recently completed the following assignments:

  • Lease-up of 55+ apartment communities, including replacing sales staff, hiring and training new sales team, developing new marketing strategy and increasing monthly lease average from three to 10 per month.
  • On-site sales consulting and sales staff supervision resulting in improved occupancy rates in five independent and assisted living communities. - New York
  • Mystery shops with benchmarking outcomes for 40 assisted living communities - Six States
  • Focus groups and mail survey research for two new start-up projects. - North Carolina and Texas
  • A public relations campaign that produced nearly 1,000 column inches of press coverage for a local home builder. - Florida
  • A new advertising campaign and direct mail program for a stalled senior living community that produced significant new sales in less than two weeks.  - Texas
Market Research

Finding the Right Answers for Your Project

All phases of qualitative research can be conducted including:

  • Demographic and Market Feasibility
  • Mystery Shopping
  • Focus Groups
  • Lost or Delayed Leads
  • Consumer-Based Market Research and Testing: Telephone, Mail and Electronic Surveys
  • Competitive Studies

Our team members are prominent names in market research.  We are known for our quantitative and feasibility work.  This enables us to put together the right team of specialists for your research. 

Mystery Shops

Need insight on the local market and how your staff compares to the competition? Mystery shops could be the answer.

Click here to see how mystery shops can benefit your organization.

Pre-Marketing

The Public Perception of Your Project or Company Is Formed Very Early.

Trace Marketing can produce a strategic marketing plan for communities, goods and services so that the correct positioning may be established from the beginning.

  • Marketing Plans
  • Media Plans
  • Priority Reservation Programs
Marketing Audits

Trace Marketing will evaluate existing properties that are under performing and analyze all areas of operations from staffing to advertising.  Our reports are suitable for investors, financial institutions, board of directors and senior management.

Project Management

Total Supervision from Start-Up to Finish

Trace Marketing is able to manage the complete marketing and sales effort for on-site sales in the housing industry. This includes all phases of marketing, as well as advertising and public relations. Trace Marketing consults on site planning, product design/floor plans and clubhouse design. We assure the proper physical presentation of the new community through well planned and executed information centers, sales offices and models.

Advertising

Carefully Crafted Messages That Motivate Buyers

Trace Marketing designs and implements advertisements targeted to your specific audience. We also produce collateral materials which include:

  • Sales Presentations
  • Direct Mail Programs
  • Promotional Newspaper Articles
  • Print, Radio and TV Advertising
  • Web Consulting, Design and Redesign
  • Oversight of Virtual Reality Tour Programs
  • Newsletters (print and online)

Our years of experience in designing communications strategies for the senior market means we are able to carefully craft messages that motivate the mature population through on-target copy and design.

Direct Mail/Telemarketing

Designed for a High Response Rate

Trace Marketing has extensive experience in creating and implementing direct mail campaigns. This has evolved into a highly specialized business. We use our knowledge of the senior market to obtain a high response from direct mail, particularly when the campaigns are followed up by telemarketing.

Public Relations

Often the Most Cost Effective Way of Reaching a Target Group

Trace Marketing knows how to establish good relations and generate publicity with local and national media. We can plan and assist in the implementation of special events designed to promote interest and create traffic for your community or company. We design a variety of social, sports, charitable and health related events aimed at positioning your company as a benefactor to the local community.