Trace Marketing Services (TMS), a division of Trace Consulting Group, is a full service marketing firm specializing in the needs of the active adult (55+) and senior housing industry, healthcare organizations and a variety of other companies that target goods and services to the mature population. We offer:

 

Project Management

Total Supervision from Start-Up to Finish

TMS is able to manage the complete marketing and sales effort for on-site sales in the housing industry. This includes all phases of marketing, as well as advertising and public relations. TMS consults on site planning, product design/floor plans and clubhouse design. We assure the proper physical presentation of the new community through well planned and executed information centers, sales offices and models. Back to top

Market Research

Finding the Right Answers for Your Project

All phases of qualitative research can be conducted including:

  • Demographic and Market Feasibility
  • Mystery Shopping
  • Focus Groups
  • Lost or Delayed Leads
  • Consumer-Based Market Research and Testing: Telephone, Mail and Electronic Surveys
  • Competitive Studies

Our team members are prominent names in market research.  We are known for our quantitative and feasibility work.  This enables us to put together the right team of specialists for your research. Back to top

Pre-Marketing

The public perception of your project or company is formed very early.

TMS can produce a strategic marketing plan for communities, goods and services so that the correct positioning may be established from the beginning.

  • Marketing Plans
  • Media Plans
  • Priority Reservation Programs

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Marketing Audits

TMS will evaluate existing properties that are under performing and analyze all areas of operations from staffing to advertising.  Our reports are suitable for investors, financial institutions, board of directors and senior management. Back to top

Advertising

Carefully Crafted Messages That Motivate Buyers

TMS designs and implements advertisements targeted to your specific audience. We also produce collateral materials which include:

  • Sales Presentations
  • Direct Mail Programs
  • Promotional Newspaper Articles
  • Print, Radio and TV Advertising
  • Newsletters (print and online)

Our years of experience in designing communications strategies for the senior market means we are able to carefully craft messages that motivate the mature population through on-target copy and design. Back to top

Website Development/New Technology

Technology Designed for the Senior Market

The best website is the one your prospects can relate to. Utilizing research and experience, our professionals can develop technology that appeals to your audience with senior-friendly navigation, graphics and design:

  • Web Consulting, Design and Redesign
  • Oversight of Virtual Reality Tour Programs

We can help you take advantage of the latest technology to create marketing tools that connect with mature prospects. Back to top

Direct Mail/Telemarketing

Designed for a High Response Rate

TMS has extensive experience in creating and implementing direct mail campaigns. This has evolved into a highly specialized business. We use our knowledge of the senior market to obtain a high response from direct mail, particularly when the campaigns are followed up by telemarketing. Back to top

Public Relations

Often the Most Cost Effective Way of Reaching a Target Group

TMS knows how to establish good relations and generate publicity with local and national media. We can plan and assist in the implementation of special events designed to promote interest and create traffic for your community or company. We design a variety of social, sports, charitable and health related events aimed at positioning your company as a benefactor to the local community. Back to top