Tracy Plimpton Lux, President
Email Tracy: tracylux@tracemarketing.com
Tracy Lux, President of Trace Marketing, Inc., has been involved in marketing real estate, new home developments, health care and financial products targeted to the mature market for over 20 years. Her firm specializes in strategic planning, research and the development of advertising and public relations programs for her clients. Other divisions of the company, Training Solutions Group , provides sales, operations and customer service training programs, and Trace Executive Search , provides executive recruitment services.
Her previous experience includes serving as National Director of Sales and Marketing for Classic Residence by Hyatt. She was responsible for positioning the company’s senior living communities for each of the six communities opened for this new division of the Hyatt Corporation. In Florida, Ms. Lux was Vice President of Marketing for Sun City Center Corporation, Florida’s largest retirement community. In Houston, Texas, her experience included directing marketing efforts for The Woodlands Development Corporation, a 23,000-acre newtown, and Contemporary Health Management Company, a multi-hospital ownership and management company. In Milwaukee, she was Director of Mature Market Programs for the largest savings and loan association in Wisconsin and Senior Programs for the YWCA.
Tracy Lux was a founding member of the National Association for Senior Living Industries (NASLI) and served on the board of directors. She is a member of the National Association of Home Builders, (NAHB), an instructor and author for the Senior Housing Marketing Specialist (SHMS), professional designation of the 55+ Council, and has served as National Education Committee Chairman and on the Board as a Trustee. She is also a member of ALFA and AAHSA and speaks frequently at all of the trade conferences.
A graduate of Stephens College, Columbia, Missouri, Ms. Lux has a bachelor’s degree in marketing. She has also done post-graduate work in gerontology and administrative leadership at the University of Wisconsin.
Ms. Lux has been a featured speaker and trainer for national corporations involved in marketing services and products to diverse consumer groups. These groups include: developers, planners, investors, health care providers, bankers, community and trade associations, as well as senior consumers. She currently serves clients nationally and internationally, as well as local businesses in her home state of Florida.